Cygnet Activation Event.
Event Type
Product activation event for Cygnet Gin.
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Venue
The Barrel Warehouse, Penderyn Distillery, Swansea.
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Guest Numbers
34 VIP guests from PR, music and the gin and whiskey industries.
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Date
June, 2025
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Event Services Provided
Project management: including budget and supplier management
Creative
Onsite event delivery​​​​
Cygnet is a luxury, premium gin brand who are changing the paradigm in gin, creating a spirit that stands alone; enjoyable neat, balancing sustainability with understated luxury to elevate every day. Cygnet continues to perform, achieving an unprecedented quantity of Gold Medals across the collection, showcasing the excellence of liquid craftmanship and design expertise. The industry recognition solidifies Cygnet's position as a luxury leader in the spirits industry.
Andrew was honoured to be requested for the task of project and event managing Cygnet’s exclusive celebration event held at the Penderyn Distillery. The event was an extraordinary evening honouring the finest in Welsh culture, craftmanship, and culinary artistry hosted by Cygnet Gin. A showcase of their range of fine gin products, both on display in the most creative way through to accompanying an astronomical delight with various cocktails served upon each course.
This was an event of the highest order – expectations were high and was fraught with challenges, so was no mean feat to succeed! The venue, a working barrel warehouse at a fully operational distillery proved the first consideration – the room itself had never seen an event nor was it built for that purpose, so everything from making it safe to house, to creating an environment fit for a luxury event was all part of the service. Naturally, site inspections were done immediately, this is always the first task – you can not succeed if you don’t know your product, it was essential to see the space as soon as possible. The lead time was relatively short, 3 weeks – so building trust and strong relationships with the venue and suppliers was also vital to succeed.
The favourite element was of course seeing the vision come to life in such a venue. Creatives such as adding floral touchpoints outside of the venue itself within the hallway leading up to the warehouse, to adding gobos on the walls. The room transformed during the event, from being welcomed by floral scents and creative designs to enhance the Cygnet brand, then evolved to ambient lighting taking stage with uplighters against empty barrels and the Cygnet brand lit up on walls and the premium bespoke bar.
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Budget was less than you think, so every negotiation had to be scrutinised, and decisions had to be carefully choregraphed to create the desired look but mindful of pennies. We think we hit the mark on all counts.
Fancy hosting a similar event no matter the budget? I’d love to hear from you, please visit my contact page and get in touch.
